Project overview

Landing page concept for Synergy Fitness Lab, focused on an early access offer ahead of launch. The goal was to create urgency without sacrificing credibility.

Approach

The visual direction leans high contrast and restrained. Bold type, tight grids, and minimal, professional imagery support the brand's performance driven positioning without adding noise. On the user experience side, the work centered on clarity. Key details such as limited availability, opening date, and commitment terms are surfaced early. Value propositions sit above the fold, so users understand the offer before being asked to act.